Challenge
THYNK is a monthly event that creates opportunities and moments for open communication. Founded by two students aiming to make an end to meaningless conversations while getting to know people on a more personal level to learn new things from people with different backgrounds. The event needed to grow in popularity and number of attendees.
Insight
THYNK is still a new concept and currently, mouth to mouth is the main marketing channel.People often go to bars to socialize and meet people, this seemed like the perfect touch point with potential attendees.
Solution
A coaster in a bar is being distributed widely and offers space to communicate. It often gets attention from people that are bored, they tend to play around with objects on the table like the coaster. Reading an invitation to an event about meaningful conversations in exactly that moment of boredom, will convince the reader with humor.
